Table Content
What is Tiktok ?
How Brand can use Tiktok
Final Word
What is Tiktok ?
Tiktok is a short-form, video-sharing app that allows users to create and share 15-second up to 30 minutes length videos, on topics ranging from challenges, dance videos, magic tricks, funny videos and education. Users can personalise their videos with music, sound effects, texts and filters, and they can collaborate with other users by split-screen “dueting” a video or responding with a “stitch.” TikTok took over as the platform known for its humorous, quirky and sometimes plain weird content.
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Since its launch back in 2016, Tiktok app has gained popularity tremendously. In the last few years in particular, Tiktok reportedly has over 1 billion users, and the brand estimates the same 1 billion being active per month. Due to its fast growth and rising popularity, many brands are now realizing the potential of TikTok as a marketing channel. TikTok for business can significantly aid with brand exposure and customer acquisition.
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How Brand can use Tiktok ?
Paid Ads
Like most social media platforms, TikTok offers businesses the platform to pay for advertising space. In-feed native video ads allows seamless integration of branded content into existing content. Video ads last about 15 seconds and are full screen, including sound.
Users can go from the ad to the URL landing page, meaning you can convert interested viewers into sales straight away. Some data points to look at to measure the performance are the number of clicks, impressions, CTR, video views, play length, and video interactions are all used to determine the video’s impact, with full data on likes, shares, and comments available.
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Hashtag Challenges
Brands are also leveraging hashtags to promote their TikTok marketing campaigns. Try searching for hashtags like #smallbusiness or #entrepreneur to discover how other brands are creating content, or try creating your own unique hashtag that highlights your product and promotes your brand. Many TikTok hashtag challenges involve branded hashtags, and anyone taking part in the challenge will effectively be spreading a hashtag and helping to bring awareness to the brand.
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Influencer Collaboration
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Another way in which brands can use TikTok is to collaborate with TikTok influencers to create brand-specific promotional content. Working with influencers who’s following fit the target demographic is the key to success on TikTok, as it is with all social media for business.
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Final Word
Sometimes it takes just one quality post to make a brand go viral, so don’t give up if your engagement starts out slow. TikTok is a no-judgment platform with a place for every voice, so don’t be afraid to free your creative side and have fun with it!
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